Think Bigger

David J. Schwartz and his book “The Magic of Thinking Big” was introduced to me shortly after college by my mentor, Fred Zabinski. He believed in thinking big and his successful business efforts proved it.

My copy is dog-eared and falling apart, but I page through it once a year to refresh the most important parts to me and help me keep my goals set high.

Hopefully, this take of Mr. Schwartz’s work will influence how you can see yourself going bigger.  And then go bigger yet.

“Those who believe they can move mountains, do. Those who believe they can’t cannot. Belief triggers the power to do.”

David J. Schwartz, The Magic of Thinking Big

What happens when you set a high goal and you don’t quite make it? You still reached way up. Right? Think bigger

Les Brown is a fantastic motivator who rose up from nothing to a man of greatness and inspiration.  His quote below is one of my favorites.

Shoot for the moon and if you miss you will still be among the stars.Les Brown

So what if you don’t hit your super high goal. When you come close to the ultimate mountain top you want to climb, but reach the next closest peak, you have still done more than nearly everyone else.

Would you really be upset if your income goal was seven figures and you capped at $975,000 this year? Just under $1 million is still a “livable” income.

My first “Giant” Thinking Big Success.

Early in the first years of my startup manufacturing company, we heard that Dayton’s (now Macy’s) was expanding into a category we could help them with, their Boundary Waters theme. Even though our facility was tiny and not much to look at, my strategy included convincing the buyer to take a first-hand look at our production process and understand we were a local company with desire.

She accepted, toured the operation and wrote up her purchase orders. We gained a hugely influential customer adding tons of creditability to our company plus a whole bunch of cash flow. We thought BIGGER! It paid off. Handsomely.

When is the last time you thought REALLY Big? Or BIGGER?


David J. Schwartz, The Magic of Thinking Big

 The next time you are reviewing your goals for the year, the month, or the week, I challenge you to re-evaluate the level you desire—and double it.

Sound crazy?  Out of reach?

Take a look at this example.  Let’s say your a sales professional and your goals include 80 contacts for the month leading to 20 appointments leading to 5 sales which create $8,000 in commission revenue.

You decide to try the “doubling” idea. Unfortunately you don’t double.  Your extra efforts only get you to a 60% increase. 

Cry me a river!  You made $12,800 instead of $8K. A $4,800 self-created “bonus.” Do think it might be worth a try?

This concept doesn’t have to be about money. Let’s say part of your day to day activities includes writing or blogging. Your intent is to produce 1 article or blog a month.

What if you thought bigger and doubled that goal. If you are blogging for the company website you suddenly have 2 great pieces of content. Content drives traffic.

If you are writing for a publication, you either have 2 months’ worth of writing done in a month or you have an opportunity to feature more information in the same publication. And that article will have your name on it instead of someone else’s.

Dream Bigger

“Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present”

David J. Schwartz, The Magic of Thinking Big

 Looking back at your dreams, did you ever think that “if only”………..

Why not just dream a little bigger. Or a lot bigger.

When I was 25, I decided I was tired of being a scrawny 6’2″ wanna be athlete. At first I only wanted to gain 10-15 pounds.

Then I changed the goal.  I wanted to be 196 pounds of lean muscle. I visualized myself at that weight.  A “bigger” me.

After 2 years of intense weight lifting and increased caloric intake, my goal was achieved. It felt great. I felt great. I went from shooting guard in basketball to power forward. In softball I stopped

hitting only singles and started to hit the fence with a line drive.

Had I only wanted to gain the original 10-15 pounds, that’s where I would have ended up. But I choose to think bigger!

Jack Canfield, author of Chicken Soup for the Soul and many, many other titles talks about the struggle he had getting this book published.  Dozens upon dozens of New York publishers rejected him and his book.

But Jack had big goals and bigger dreams. His successes far surpassed even his biggest of fantasies, selling millions of copies of Chicken Soup in dozens of languages. He believe in thinking bigger.

It worked for him.  It can work for you.

A Challenge.

 I challenge you to take a look at your aspirations and make them bigger. Think bigger. Dream bigger. Become the bigger you.

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