Marketing

The Passion of an Entrepreneur: Is It Enough?

  Passion worked for me in my first business venture as a young man.  However the passion was not enough.  I needed help and found it.  What do you think about entrepreneurial passion?  What has worked for you?  Where were…
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Think Bigger

David J. Schwartz and his book “The Magic of Thinking Big” was introduced to me shortly after college by my mentor, Fred Zabinski. He believed in thinking big and his successful business efforts proved it. My copy is dog-eared and…
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Marketing from the Top: The Essential Parts of a Business

As I was working on my 2015 Business Plan a few weeks ago, I made list of “business parts” to help guide me in my preparation of a comprehensive strategy. After some tinkering, I aligned them into the diagram below to describe how…
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How to sell to the “Big Guys”. You can make some serious money!

I loved the challenge of approaching a mega giant, finding their desires, overcoming objections, and putting the purchase order in my pocket.  A few suggestions and stories  from my personal experiences. Do not be afraid. The buyers are people, just…
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